Ten Rules for Startup Success

French entrepreneur Loic Le Meur has come up with a list of ten rules for startup success, reprinted below (see the article in the Financial Times for the full story). Based on our past experience, it’s a very nice list and worth passing along so we thought we’d include it here:

  • Don’t wait for a revolutionary idea. It will never happen. Just focus on a simple, exciting, empty space and execute as fast as possible
  • Share your idea. The more you share, the more you get advice and the more you learn. Meet and talk to your competitors.
  • Build a community. Use blogging and social software to make sure people hear about you.
  • Listen to your community. Answer questions and build your product with their feedback.
  • Gather a great team. Select those with very different skills from you. Look for people who are better than you.
  • Be the first to recognise a problem. Everyone makes mistakes. Address the issue in public, learn about and correct it.
  • Don’t spend time on market research. Launch test versions as early as possible. Keep improving the product in the open.
  • Don’t obsess over spreadsheet business plans. They are not going to turn out as you predict, in any case.
  • Don’t plan a big marketing effort. It’s much more important and powerful that your community loves the product.
  • Don’t focus on getting rich. Focus on your users. Money is a consequence of success, not a goal.